The Lean Canvas Business Model is a tool that guides you in an easy and intuitive way to write the first version of your business plan. It is very useful to summarise your assumptions, track your development and present your ideas when creating a venture. It is easy to change and adapt to the market …
Why innovators and early adopters matter when you start a business?
What are Innovators and Early adopters? These concepts were introduced in the Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962. This theory explains how an idea or a product spreads in the long term and the different phases before becoming Mass Market. Think about the first iPhone. The people that waited in …
What is Lean Startup?
On November 29th, the consultant Carlos Morales spoke to us about Lean Startup. This is a short review of what we learnt: What is Lean Startup and where does it come from? Lean Startup is a method for developing products and business. It uses scientific principles to shorten product development cycles and get feedback from …